Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen, and Lawrence W. Lichty.
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TextPublisher: New York : Routledge, 2014Edition: 4th editionDescription: xvi, 328 pages : illustrations (black and white) ; 23 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415526524 (pbk.) :; 9780415526517 (hbk.) :Subject(s): Television programs -- Rating -- Methodology | Television viewers | Radio programs -- Rating -- Methodology | Radio audiences | Media Studies | Media StudiesDDC classification: 384.5'44 Summary: This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 384.544 WEB (Browse shelf(Opens below)) | Available | 06124461 |
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| 384.540941 CRI An introductory history of British broadcasting / | 384.54094103 STR Historical dictionary of British radio / | 384.540973 GOM A history of broadcasting in the United States / | 384.544 WEB Ratings analysis : audience measurement and analytics / | 384.5443 CHA Selling the sixties : the pirates and pop music radio / | 384.5443 CHA Selling the sixties : the pirates and pop music radio / | 384.5443 CHA Selling the sixties : the pirates and pop music radio / |
This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
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