Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden.
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TextPublication details: Oxford : Butterworth-Heinemann, 2006Description: xi, 282 pISBN: 9780750666343 (pbk.) :; 075066634X (pbk.) :Subject(s): Marketing | Word-of-mouth advertising | Viral marketingDDC classification: 658.8 Summary: This text explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted through word-of-mouth (or mouse).
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 CON (Browse shelf(Opens below)) | Available | 06119689 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 CON (Browse shelf(Opens below)) | Available | 06119697 |
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This text explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted through word-of-mouth (or mouse).
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