Connected marketing : the viral, buzz and word of mouth revolution /
Connected marketing : the viral, buzz and word of mouth revolution /
edited by Justin Kirby and Paul Marsden.
- Oxford : Butterworth-Heinemann, 2006.
- xi, 282 p.
This text explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted through word-of-mouth (or mouse).
Specialized.
9780750666343 (pbk.) : £22.99 075066634X (pbk.) : £22.99
Marketing.
Word-of-mouth advertising.
Viral marketing.
658.8
This text explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted through word-of-mouth (or mouse).
Specialized.
9780750666343 (pbk.) : £22.99 075066634X (pbk.) : £22.99
Marketing.
Word-of-mouth advertising.
Viral marketing.
658.8