Luxury strategy in action / edited by Jonas Hoffmann and Ivan Coste-Manière.
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TextPublication details: Basingstoke : Palgrave Macmillan, 2012Description: xiv, 205 p. : ill. ; 24 cmISBN: 9780230354548 (hbk.) :; 0230354548 (hbk.) :Subject(s): Luxury goods industry | Clothing trade | Luxury goods industry -- Technological innovations | Clothing trade -- Technological innovations | Luxuries -- Marketing | Fashion merchandising | Business and ManagementDDC classification: 658.4'012 Summary: Written by experts in luxury and fashion management at SKEMA Business School, this book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the 21st century.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 LUX (Browse shelf(Opens below)) | Available | 06109675 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 LUX (Browse shelf(Opens below)) | Available | 06109683 |
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| 658.4012 COL Strategic management : theory and practice / | 658.4012 JOH Exploring strategy : text & cases. | 658.4012 JOH Exploring strategy : text & cases. | 658.4012 LUX Luxury strategy in action / | 658.4012 MAC Strategic management : process, content, and implementation / | 658.4012 OPE Operations, strategy and technology : pursuing the competitive edge / | 658.4012 SEG The Strategy reader / |
Includes bibliographical references and index.
Written by experts in luxury and fashion management at SKEMA Business School, this book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the 21st century.
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