Luxury strategy in action /
Luxury strategy in action /
edited by Jonas Hoffmann and Ivan Coste-Manière.
- Basingstoke : Palgrave Macmillan, 2012.
- xiv, 205 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Written by experts in luxury and fashion management at SKEMA Business School, this book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the 21st century.
Specialized.
9780230354548 (hbk.) : £26.00 0230354548 (hbk.) : £26.00
Luxury goods industry.
Clothing trade.
Luxury goods industry--Technological innovations.
Clothing trade--Technological innovations.
Luxuries--Marketing.
Fashion merchandising.
Business and Management.
658.4'012
Includes bibliographical references and index.
Written by experts in luxury and fashion management at SKEMA Business School, this book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the 21st century.
Specialized.
9780230354548 (hbk.) : £26.00 0230354548 (hbk.) : £26.00
Luxury goods industry.
Clothing trade.
Luxury goods industry--Technological innovations.
Clothing trade--Technological innovations.
Luxuries--Marketing.
Fashion merchandising.
Business and Management.
658.4'012