Luxury strategy in action / edited by Jonas Hoffmann and Ivan Coste-Manière.
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2012Description: xiv, 205 p. : ill. ; 24 cmISBN: 9780230354548 (hbk.) :; 0230354548 (hbk.) :Subject(s): Luxury goods industry | Clothing trade | Luxury goods industry -- Technological innovations | Clothing trade -- Technological innovations | Luxuries -- Marketing | Fashion merchandising | Business and ManagementDDC classification: 658.4'012 Summary: Written by experts in luxury and fashion management at SKEMA Business School, this book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the 21st century.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 LUX (Browse shelf(Opens below)) | Available | 06109675 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 LUX (Browse shelf(Opens below)) | Available | 06109683 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)
| 658.4012 LOW Strategic operations management : the new competitive advantage / | 658.4012 LOW Strategic operations management : the new competitive advantage / | 658.4012 LOW Strategic operations management : the new competitive advantage / | 658.4012 LUX Luxury strategy in action / | 658.4012 LYN Corporate strategy / | 658.4012 LYN Strategic management / | 658.4012 LYN Strategic management / |
Includes bibliographical references and index.
Written by experts in luxury and fashion management at SKEMA Business School, this book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the 21st century.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.