The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.
Material type:
TextSeries: AVA fundamental seriesPublication details: Lausanne : AVA Academia, c2011Edition: 2nd editionDescription: 183 p. : ill. (chiefly col.) ; 23 cmISBN: 9782940411566 (pbk.) :; 2940411565 (pbk.) :Subject(s): Advertising | Advertising campaigns | Commercial artDDC classification: 659.1
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Text on inside covers.
Formerly CIP. Uk
Includes bibliographical references and index.
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