The fundamentals of creative advertising / (Record no. 34478)

MARC details
000 -LEADER
fixed length control field 01069nam a2200349 a 4500
001 - CONTROL NUMBER
control field 674943
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230418175905.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110331s2011 sz a b |0|1 0|eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB144290
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940411566 (pbk.) :
Terms of availability £26.50
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2940411565 (pbk.) :
Terms of availability £26.50
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9782940447183 (e-ISBN)
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)015786229
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burtenshaw, Ken.
245 14 - TITLE STATEMENT
Title The fundamentals of creative advertising /
Statement of responsibility, etc. Ken Burtenshaw, Nik Mahon, Caroline Barfoot.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lausanne :
Name of publisher, distributor, etc. AVA Academia,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 183 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 23 cm.
490 0# - SERIES STATEMENT
Series statement AVA fundamental series
500 ## - GENERAL NOTE
General note Text on inside covers.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mahon, Nik.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barfoot, Caroline.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 28/08/2014   659.1 BUR 06118453 26/03/2019 60.00 19/07/2021 Book