Image from Google Jackets

Marketing and sales for the hospitality, tourism and airline industries / compiled by Andrew Pennington.

Contributor(s): Pennington, Andrew [editor.]Material type: TextTextPublisher: Harlow : Pearson, [2012]Copyright date: ©2012Description: 407 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781781344460; 1781344469Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Airlines -- Marketing
Contents:
Introduction : marketing for hospitality and tourism : chapter 1 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Service characteristics of hospitality and tourism marketing : chapter 2 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Marketing planning : chapter 2 from Marketing for tourism, fourth edition / J. Christopher Holloway Marketing research and its applications in tourism : chapter 3 from Marketing for tourism, fourth edition / J. Christopher Holloway Market segmentation, targeting, and positioning : chapter 8 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Developing service products : core and supplementary elements : chapter 4 from Services marketing : people, technology, strategy, seventh edition / Christopher Lovelock and Jochen Wirtz Pricing products : pricing considerations, approaches, and strategy : chapter 11 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Distributing travel and tourism : chapter 8 from Marketing for tourism, fourth edition / J. Christopher Holloway Introducing internet marketing : chapter 1 from Internet marketing : strategy, implementation and practice, fourth edition / Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston Sustainable marketing : marketing ethics and social responsibility : chapter 2 from Principles of marketing, fifth edition / Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders Professional sales : chapter 15 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Non-renewable Loans Non-renewable Loans Paul Hamlyn Library Paul Hamlyn Library Ground Floor Library Desk 338.47910688 MAR (Browse shelf(Opens below)) Available 06690904
Non-renewable Loans Non-renewable Loans Paul Hamlyn Library Paul Hamlyn Library Ground Floor Library Desk 338.47910688 MAR (Browse shelf(Opens below)) Available 05449308
Total reservations: 0

UWL author.

Introduction : marketing for hospitality and tourism : chapter 1 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Service characteristics of hospitality and tourism marketing : chapter 2 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Marketing planning : chapter 2 from Marketing for tourism, fourth edition / J. Christopher Holloway Marketing research and its applications in tourism : chapter 3 from Marketing for tourism, fourth edition / J. Christopher Holloway Market segmentation, targeting, and positioning : chapter 8 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Developing service products : core and supplementary elements : chapter 4 from Services marketing : people, technology, strategy, seventh edition / Christopher Lovelock and Jochen Wirtz Pricing products : pricing considerations, approaches, and strategy : chapter 11 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Distributing travel and tourism : chapter 8 from Marketing for tourism, fourth edition / J. Christopher Holloway Introducing internet marketing : chapter 1 from Internet marketing : strategy, implementation and practice, fourth edition / Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston Sustainable marketing : marketing ethics and social responsibility : chapter 2 from Principles of marketing, fifth edition / Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders Professional sales : chapter 15 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens.

There are no comments on this title.

to post a comment.