Marketing and sales for the hospitality, tourism and airline industries /
Marketing and sales for the hospitality, tourism and airline industries /
compiled by Andrew Pennington.
- 407 pages.
UWL author.
Introduction : marketing for hospitality and tourism : chapter 1 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Service characteristics of hospitality and tourism marketing : chapter 2 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Marketing planning : chapter 2 from Marketing for tourism, fourth edition / J. Christopher Holloway Marketing research and its applications in tourism : chapter 3 from Marketing for tourism, fourth edition / J. Christopher Holloway Market segmentation, targeting, and positioning : chapter 8 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Developing service products : core and supplementary elements : chapter 4 from Services marketing : people, technology, strategy, seventh edition / Christopher Lovelock and Jochen Wirtz Pricing products : pricing considerations, approaches, and strategy : chapter 11 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Distributing travel and tourism : chapter 8 from Marketing for tourism, fourth edition / J. Christopher Holloway Introducing internet marketing : chapter 1 from Internet marketing : strategy, implementation and practice, fourth edition / Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston Sustainable marketing : marketing ethics and social responsibility : chapter 2 from Principles of marketing, fifth edition / Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders Professional sales : chapter 15 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens.
9781781344460 1781344469
Hospitality industry--Marketing.
Tourism--Marketing.
Airlines--Marketing.
UWL author.
Introduction : marketing for hospitality and tourism : chapter 1 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Service characteristics of hospitality and tourism marketing : chapter 2 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Marketing planning : chapter 2 from Marketing for tourism, fourth edition / J. Christopher Holloway Marketing research and its applications in tourism : chapter 3 from Marketing for tourism, fourth edition / J. Christopher Holloway Market segmentation, targeting, and positioning : chapter 8 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Developing service products : core and supplementary elements : chapter 4 from Services marketing : people, technology, strategy, seventh edition / Christopher Lovelock and Jochen Wirtz Pricing products : pricing considerations, approaches, and strategy : chapter 11 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Distributing travel and tourism : chapter 8 from Marketing for tourism, fourth edition / J. Christopher Holloway Introducing internet marketing : chapter 1 from Internet marketing : strategy, implementation and practice, fourth edition / Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston Sustainable marketing : marketing ethics and social responsibility : chapter 2 from Principles of marketing, fifth edition / Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders Professional sales : chapter 15 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens.
9781781344460 1781344469
Hospitality industry--Marketing.
Tourism--Marketing.
Airlines--Marketing.