Details for: Creative advertising : an introduction / › University of West London Library catalogue

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Creative advertising : an introduction / by Miriam Sorrentino.

By: Sorrentino, Miriam [author.]Material type: Text

TextPublisher: London : Laurence King Publishing, 2014Description: 240 pages : illustrations (colour)Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780671192 (pbk.) :Subject(s): Creativity in advertising | Branding (Marketing)DDC classification: 659.1 Summary: 'Creative advertising' explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. It offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	659.1 SOR (Browse shelf(Opens below))	Available		06139256

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Previous	659.1 ROS Advertising communications & promotion management /	659.1 SAG The Sage handbook of advertising /	659.1 SHO 10 principles of good advertising /	659.1 SOR Creative advertising : an introduction /	659.1 SOR Creative advertising : an introduction /	659.1 SPR Ads to icons : how advertising succeeds in a multimedia age /	659.1 VAN Advertising transformed : the new rules for the digital age /	Next

'Creative advertising' explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. It offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.

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