Innovation management : context, strategies, systems, and processes / Pervaiz Ahmed, Charles Shepherd.
Material type:
TextPublisher: Harlow : Financial Times Prentice Hall, 2010Edition: 1st edDescription: xvi, 552 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9780273746058 (ebook)Subject(s): Technological innovations -- Management | Industrial management | Knowledge management | Business and Management | Management & management techniquesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780273683766Summary: Innovation was once a peripheral issue, but is increasingly seen as a key factor in long-term corporate success. This text looks at the subject in an integrated way as core to many management functions. In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ?innovation?, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
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Formerly CIP. Uk
Includes bibliographical references and index.
Innovation was once a peripheral issue, but is increasingly seen as a key factor in long-term corporate success. This text looks at the subject in an integrated way as core to many management functions. In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ?innovation?, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Also available in printed form ISBN 9780273683766
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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