Innovation management : context, strategies, systems, and processes /
Ahmed, Pervaiz K.
Innovation management : context, strategies, systems, and processes / Pervaiz Ahmed, Charles Shepherd. - 1st ed. - xvi, 552 p. : ill.
Formerly CIP.
Includes bibliographical references and index.
Innovation was once a peripheral issue, but is increasingly seen as a key factor in long-term corporate success. This text looks at the subject in an integrated way as core to many management functions. In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ?innovation?, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780273746058 (ebook)
Technological innovations--Management.
Industrial management.
Knowledge management.
Business and Management
Management & management techniques
Innovation management : context, strategies, systems, and processes / Pervaiz Ahmed, Charles Shepherd. - 1st ed. - xvi, 552 p. : ill.
Formerly CIP.
Includes bibliographical references and index.
Innovation was once a peripheral issue, but is increasingly seen as a key factor in long-term corporate success. This text looks at the subject in an integrated way as core to many management functions. In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ?innovation?, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780273746058 (ebook)
Technological innovations--Management.
Industrial management.
Knowledge management.
Business and Management
Management & management techniques