Revenue management : a practical pricing perspective / edited by Ian Yeoman and Una McMahon-Beattie.
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, 2011Description: xx, 273 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9780230294776 (ebook)Subject(s): Revenue management | Pricing | Business and Management | Business & Management | Business strategy | Management & management techniques | Finance & accounting | Finance | Organizational theory & behaviour | Management accounting & bookkeeping | Corporate financeGenre/Form: LOC classification: HD60.7 | .R48 2011Online access: Click here to access online Also available in printed form ISBN 9780230241411Summary: Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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E-book
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Formerly CIP. Uk
Includes bibliographical references and index.
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Also available in printed form ISBN 9780230241411
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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