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Revenue management : a practical pricing perspective / edited by Ian Yeoman and Una McMahon-Beattie. - xx, 273 p. : ill.

Formerly CIP.

Includes bibliographical references and index.

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.




Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.

ISBN: 9780230294776 (ebook)

Subjects--Topical Terms:
Revenue management.
Pricing.
Business and Management
Business & Management
Business strategy
Management & management techniques
Finance & accounting
Finance
Organizational theory & behaviour
Management accounting & bookkeeping
Corporate finance

Index Terms--Genre/Form:

LC Class. No.: HD60.7 / .R48 2011