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Consumer behaviour in the food industry : a European perspective / Jonathan Bareham.

By: Bareham, J. R. (Jon R.)Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1995Description: ix,225p : ill. ; 23 cmISBN: 0750619317Subject(s): Catering -- Marketing management | Consumer behavior | Food industry and tradeDDC classification: 647.950688
Contents:
Introduction: models of buyer behaviour and food choice - Part one Political, economic and technical influences - Part two Cultural and social influences - Part three Psychological influences - Part four Marketing influences - Part five Outcomes.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.950688 BAR (Browse shelf(Opens below)) Available 05863015
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.950688 BAR (Browse shelf(Opens below)) Available 0586304X
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.950688 BAR (Browse shelf(Opens below)) Available 03084221
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.950688 BAR (Browse shelf(Opens below)) Available 0308423X
Total reservations: 0

Includes bibliography (p.[215]-219) and index.

Introduction: models of buyer behaviour and food choice - Part one Political, economic and technical influences - Part two Cultural and social influences - Part three Psychological influences - Part four Marketing influences - Part five Outcomes.

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