Strategic management / Richard Lynch.
Material type:
TextPublication details: Harlow : Pearson, 2012Edition: 6th editionDescription: xxx, 850 p. : col. ill., col. portISBN: 9780273750949 (ebook)Subject(s): Business planning | Strategic planning | Business and Management | Business strategyGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780273750925Summary: This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. Strategic Management is one of the world?s leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
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Electronic publication | Electronic publication | Available |
Previous ed.: 2009.
Includes bibliographical references and index.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. Strategic Management is one of the world?s leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
Also available in printed form ISBN 9780273750925
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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