Strategic management /
Lynch, Richard L.
Strategic management / Richard Lynch. - 6th edition. - Harlow : Pearson, 2012. - xxx, 850 p. : col. ill., col. port.
Previous ed.: 2009.
Includes bibliographical references and index.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. Strategic Management is one of the world?s leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780273750949 (ebook)
Business planning.
Strategic planning.
Business and Management.
Business strategy
Strategic management / Richard Lynch. - 6th edition. - Harlow : Pearson, 2012. - xxx, 850 p. : col. ill., col. port.
Previous ed.: 2009.
Includes bibliographical references and index.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. Strategic Management is one of the world?s leading strategy textbooks. It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780273750949 (ebook)
Business planning.
Strategic planning.
Business and Management.
Business strategy