Paid, owned, earned : maximising marketing returns in a socially connected world / by Nick Burcher.
Material type:
TextPublication details: London : Kogan Page, 2012Description: 296 p. ; 24 cmISBN: 9780749465629 (pbk.) :; 074946562X (pbk.) :; 9780749465636Subject(s): Marketing -- Management | Internet marketing | Online social networks | Digital media | Business and ManagementDDC classification: 658.8 Summary: This title defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BUR (Browse shelf(Opens below)) | Available | 06561446 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BUR (Browse shelf(Opens below)) | Available | 06562183 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BUR (Browse shelf(Opens below)) | Available | 06562191 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BUR (Browse shelf(Opens below)) | Available | 06562205 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BUR (Browse shelf(Opens below)) | Available | 06562213 |
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This title defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together.
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