Paid, owned, earned : (Record no. 33174)

MARC details
000 -LEADER
fixed length control field 01041nam a22003138a 4500
001 - CONTROL NUMBER
control field 626116
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220218160931.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111125s2012 enk f 000 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465629 (pbk.) :
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074946562X (pbk.) :
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465636
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)074946562X
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UkLoUWL
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burcher, Nick.
245 10 - TITLE STATEMENT
Title Paid, owned, earned :
Remainder of title maximising marketing returns in a socially connected world /
Statement of responsibility, etc. by Nick Burcher.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 296 p. ;
Dimensions 24 cm.
520 8# - SUMMARY, ETC.
Summary, etc. This title defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/04/2017   658.8 BUR 06561446 06/08/2020 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/04/2017   658.8 BUR 06562183 04/04/2019 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/04/2017   658.8 BUR 06562191 06/06/2022 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/04/2017   658.8 BUR 06562205 22/04/2022 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 12/04/2017 1 658.8 BUR 06562213 24/08/2022 60.00 19/07/2021 Book 1 16/08/2022