Fashion brands : branding style from Armani to Zara / Mark Tungate.
Material type:
TextPublication details: London : Kogan Page, 2012Edition: 3rd editionDescription: 272 p. : col. ill., col. ports. ; 25 cmISBN: 9780749464462 (pbk.) :; 0749464461 (pbk.) :Subject(s): Fashion merchandising | Advertising -- Fashion | Branding (Marketing) | Advertising -- Brand name productsDDC classification: 687'.0688 Summary: Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 746.920688 TUN (Browse shelf(Opens below)) | Available | 0627854X | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 746.920688 TUN (Browse shelf(Opens below)) | Available | 06161499 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 746.920688 TUN (Browse shelf(Opens below)) | Available | 06075290 |
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| 746.920688 SHA Fashion buying : from trend forecasting to shop floor / | 746.920688 SHA Fashion buying : from trend forecasting to shop floor / | 746.920688 SHE Fashion, media, promotion : the new black magic / | 746.920688 TUN Fashion brands : branding style from Armani to Zara / | 746.920688 TUN Fashion brands : branding style from Armani to Zara / | 746.920688 TUN Fashion brands : branding style from Armani to Zara / | 746.920721 GAI Visual research methods in fashion / |
Previous ed.: 2008.
Includes bibliographical references and index.
Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire.
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