Fashion brands : (Record no. 32286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01220nam a22003138a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 622664 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230418180345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120321s2012 enkac f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464462 (pbk.) : |
| Terms of availability | £19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749464461 (pbk.) : |
| Terms of availability | £19.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StDuBDS)0749464461 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | UkLoUWL |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BEA |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 687'.0688 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tungate, Mark, |
| Dates associated with a name | 1967- |
| 245 10 - TITLE STATEMENT | |
| Title | Fashion brands : |
| Remainder of title | branding style from Armani to Zara / |
| Statement of responsibility, etc. | Mark Tungate. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 272 p. : |
| Other physical details | col. ill., col. ports. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Fashion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 17/12/2012 | 1 | 6 | 746.920688 TUN | 06075290 | 26/05/2023 | 12/04/2023 | 60.00 | 19/07/2021 | Book | ||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 09/06/2015 | 1 | 4 | 746.920688 TUN | 06161499 | 21/09/2023 | 19/08/2023 | 60.00 | 19/07/2021 | Book | ||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 21/04/2016 | 746.920688 TUN | 0627854X | 01/12/2020 | 60.00 | 19/07/2021 | Book |