Image from Google Jackets

Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.

By: Wansink, BrianMaterial type: TextTextSeries: The food seriesPublication details: Urbana, Ill. : Chesham : University of Illinois Press ; Combined Academic [distributor], 2007Description: 224 p. : illISBN: 9780252074554 (pbk.) :; 0252074556 (pbk.) :Subject(s): Communication in diet therapy | Patient education | Food habits | Nutrition | MarketingDDC classification: 615.8'54 Summary: Wansink argues that the challenge in marketing nutrition lies in leveraging new tools of consumer psychology & by applying the lessons of failures & successes in the past. Tools & insights that have helped make less nutritious products popular offer the best opportunity to bring people to a nutritious lifestyle.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 615.854 WAN (Browse shelf(Opens below)) Available 06297331
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 615.854 WAN (Browse shelf(Opens below)) Available 06297358
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 615.854 WAN (Browse shelf(Opens below)) Available 06297366
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 615.854 WAN (Browse shelf(Opens below)) Available 05674220
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 615.854 WAN (Browse shelf(Opens below)) Available 05674239
Total reservations: 0

Originally published: 2005.

Includes bibliographical references and index.

Wansink argues that the challenge in marketing nutrition lies in leveraging new tools of consumer psychology & by applying the lessons of failures & successes in the past. Tools & insights that have helped make less nutritious products popular offer the best opportunity to bring people to a nutritious lifestyle.

Specialized.

There are no comments on this title.

to post a comment.