MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01315nam a22003138a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
621081 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210719162102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070208r20072005ilua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780252074554 (pbk.) : |
| Terms of availability |
£11.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0252074556 (pbk.) : |
| Terms of availability |
£11.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()0252074556 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UkLoUWL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
615.8'54 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wansink, Brian. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing nutrition : |
| Remainder of title |
soy, functional foods, biotechnology, and obesity / |
| Statement of responsibility, etc. |
Brian Wansink. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Urbana, Ill. : |
| Name of publisher, distributor, etc. |
University of Illinois Press ; |
| Place of publication, distribution, etc. |
Chesham : |
| Name of publisher, distributor, etc. |
Combined Academic [distributor], |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
224 p. : |
| Other physical details |
ill. |
| 490 #4 - SERIES STATEMENT |
|---|
| Series statement |
The food series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published: 2005. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Wansink argues that the challenge in marketing nutrition lies in leveraging new tools of consumer psychology & by applying the lessons of failures & successes in the past. Tools & insights that have helped make less nutritious products popular offer the best opportunity to bring people to a nutritious lifestyle. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in diet therapy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Patient education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food habits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nutrition. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |