Hospitality marketing : principles and practice / David Bowie and Francis Buttle.
Material type:
TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2011Edition: 2nd editionDescription: xii, 434 p. : col. ill. ; 25 cmISBN: 9780080967912 (pbk.) :; 0080967914 (pbk.) :Subject(s): Hospitality industry -- MarketingDDC classification: 647'.0688 Summary: Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.0688 BOW (Browse shelf(Opens below)) | Available | 06333737 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.0688 BOW (Browse shelf(Opens below)) | Available | 06123570 |
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| 647.0683 BIS Human resource management in hospitality / | 647.0683 BIS Human resource management in hospitality / | 647.0688 BOW Hospitality marketing : principles and practice / | 647.0688 BOW Hospitality marketing : principles and practice / | 647.0688 BOW Hospitality marketing. | 647.0688 BOW Hospitality marketing. | 647.0688 BOW Hospitality marketing. |
Previous ed.: 2004.
Includes bibliographical references and index.
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
Specialized.
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