Hospitality marketing : principles and practice /
Bowie, David, 1951-
Hospitality marketing : principles and practice / David Bowie and Francis Buttle. - 2nd edition. - Amsterdam ; London : Butterworth-Heinemann, 2011. - xii, 434 p. : col. ill. ; 25 cm.
Previous ed.: 2004.
Includes bibliographical references and index.
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
Specialized.
9780080967912 (pbk.) : £29.99 0080967914 (pbk.) : £29.99
Hospitality industry--Marketing.
647'.0688
Hospitality marketing : principles and practice / David Bowie and Francis Buttle. - 2nd edition. - Amsterdam ; London : Butterworth-Heinemann, 2011. - xii, 434 p. : col. ill. ; 25 cm.
Previous ed.: 2004.
Includes bibliographical references and index.
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
Specialized.
9780080967912 (pbk.) : £29.99 0080967914 (pbk.) : £29.99
Hospitality industry--Marketing.
647'.0688