Managing and growing a cultural heritage web presence : a strategic guide / MIke Ellis.
Material type:
TextPublication details: London : Facet, 2011Description: xix, 217 p. : ill. ; 24 cmISBN: 9781856047104Subject(s): Cultural property -- Computer network resources | Cultural property -- Marketing | Web 2.0
Contents:
Summary: This book is useful for any cultural heritage or cultural property organisation, from museums, to libraries, galleries and archives. There are many ideas as to how to market such an institution online.
Evaluating what you have now - Building a strategic approach - Content - Marketing - Policies and guidelines - Traffic and metrics - The social web (Web 2.0) - The website project process - Away from the browser - Bringing it all together.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 069.0285 ELL (Browse shelf(Opens below)) | Available | 06043755 |
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Includes bibliography (p. [205]-210) and index.
Evaluating what you have now - Building a strategic approach - Content - Marketing - Policies and guidelines - Traffic and metrics - The social web (Web 2.0) - The website project process - Away from the browser - Bringing it all together.
This book is useful for any cultural heritage or cultural property organisation, from museums, to libraries, galleries and archives. There are many ideas as to how to market such an institution online.
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