Managing and growing a cultural heritage web presence : (Record no. 30230)

MARC details
000 -LEADER
fixed length control field 01132nam a22002295a 4500
001 - CONTROL NUMBER
control field 614270
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719161044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110504s2011 xxka erb |||1 ||eng d
020 0# - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856047104
040 ## - CATALOGING SOURCE
Original cataloging agency UK-LoTVU
Modifying agency UK-LoTVU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ellis, Mike.
245 10 - TITLE STATEMENT
Title Managing and growing a cultural heritage web presence :
Remainder of title a strategic guide /
Statement of responsibility, etc. MIke Ellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Facet,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 217 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography (p. [205]-210) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Evaluating what you have now - Building a strategic approach - Content - Marketing - Policies and guidelines - Traffic and metrics - The social web (Web 2.0) - The website project process - Away from the browser - Bringing it all together.
520 ## - SUMMARY, ETC.
Summary, etc. This book is useful for any cultural heritage or cultural property organisation, from museums, to libraries, galleries and archives. There are many ideas as to how to market such an institution online.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cultural property
General subdivision Computer network resources.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cultural property
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web 2.0.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 1 04/05/2011   069.0285 ELL 06043755 31/08/2019 60.00 19/07/2021 Book