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Hegarty on advertising : turning intelligence into magic / John Hegarty.

By: Hegarty, JohnMaterial type: TextTextPublication details: London : Thames & Hudson Ltd, 2011Description: 224 p. : ill. ; 24 cmISBN: 9780500515563Subject(s): Hegarty, John, 1944- | Advertising agencies | Branding consultantsSummary: Hegarty writes about his career in advertising, discussing many great advertising campaigns along the way. There are illustrations of the best advertisements, and many tips about all angles of the advertising business. The final chapter is about how Hegarty applied the lessons he learned to his own brand, Hegarty wines.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 HEG (Browse shelf(Opens below)) Available 05874483
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 HEG (Browse shelf(Opens below)) Available 05874491
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 HEG (Browse shelf(Opens below)) Available 06058078
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.1 HEG (Browse shelf(Opens below)) Available 06058094
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Includes index.

Hegarty writes about his career in advertising, discussing many great advertising campaigns along the way. There are illustrations of the best advertisements, and many tips about all angles of the advertising business. The final chapter is about how Hegarty applied the lessons he learned to his own brand, Hegarty wines.

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