Hegarty on advertising : turning intelligence into magic /
Hegarty, John.
Hegarty on advertising : turning intelligence into magic / John Hegarty. - London : Thames & Hudson Ltd, 2011. - 224 p. : ill. ; 24 cm.
Includes index.
Hegarty writes about his career in advertising, discussing many great advertising campaigns along the way. There are illustrations of the best advertisements, and many tips about all angles of the advertising business. The final chapter is about how Hegarty applied the lessons he learned to his own brand, Hegarty wines.
9780500515563
Hegarty, John, 1944-
Advertising agencies.
Branding consultants.
Hegarty on advertising : turning intelligence into magic / John Hegarty. - London : Thames & Hudson Ltd, 2011. - 224 p. : ill. ; 24 cm.
Includes index.
Hegarty writes about his career in advertising, discussing many great advertising campaigns along the way. There are illustrations of the best advertisements, and many tips about all angles of the advertising business. The final chapter is about how Hegarty applied the lessons he learned to his own brand, Hegarty wines.
9780500515563
Hegarty, John, 1944-
Advertising agencies.
Branding consultants.