Brand-driven innovation : strategies for development and design : required reading range module reader / Erik Roscam Abbing.
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TextPublication details: Lausanne : AVA Academia, c2010Description: 208 p. : ill. (chiefly col.), ports. ; 30 cmISBN: 9782940411283 (pbk.) :; 294041128X (pbk.) :Subject(s): Brand name products -- Design | Branding (Marketing) | Organizational change | Business and ManagementDDC classification: 658.8'27 Summary: 'Brand-Driven Innovation' examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 ROS (Browse shelf(Opens below)) | Available | 06254756 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 ROS (Browse shelf(Opens below)) | Available | 06254764 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 ROS (Browse shelf(Opens below)) | Available | 06040586 |
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Includes bibliographical references and index.
'Brand-Driven Innovation' examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
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