Brand-driven innovation : strategies for development and design : required reading range module reader /
Roscam Abbing, E. W.
Brand-driven innovation : strategies for development and design : required reading range module reader / Erik Roscam Abbing. - Lausanne : AVA Academia, c2010. - 208 p. : ill. (chiefly col.), ports. ; 30 cm.
Includes bibliographical references and index.
'Brand-Driven Innovation' examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
Specialized.
9782940411283 (pbk.) : £35.00 294041128X (pbk.) : £35.00
Brand name products--Design.
Branding (Marketing)
Organizational change.
Business and Management.
658.8'27
Brand-driven innovation : strategies for development and design : required reading range module reader / Erik Roscam Abbing. - Lausanne : AVA Academia, c2010. - 208 p. : ill. (chiefly col.), ports. ; 30 cm.
Includes bibliographical references and index.
'Brand-Driven Innovation' examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
Specialized.
9782940411283 (pbk.) : £35.00 294041128X (pbk.) : £35.00
Brand name products--Design.
Branding (Marketing)
Organizational change.
Business and Management.
658.8'27