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Strategic management : principles and practice / Barry J. Witcher & Vinh Sum Chau.

By: Witcher, B.JContributor(s): Chau, Vinh SumMaterial type: TextTextPublication details: Australia : Cengage Learning, 2010Description: xix, 325 p. : col. ill. ; 25 cmISBN: 9781844809936Subject(s): Management -- Study and teaching | Strategic planning | Leadership
Contents:
What is strategy?: Overview of strategic management; Purpose - Determinants of strategy: Strategic objectives; The external environment; The internal environment - Strategy: Business-level strategy; Corporate-level strategy; Global-level strategy - Strategy development: Organizing; Managing implementation; Leadership.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 WIT (Browse shelf(Opens below)) Available 05926033
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 WIT (Browse shelf(Opens below)) Available 05926041
Total reservations: 0

Includes bibliographical references, glossary of terms and index.

What is strategy?: Overview of strategic management; Purpose - Determinants of strategy: Strategic objectives; The external environment; The internal environment - Strategy: Business-level strategy; Corporate-level strategy; Global-level strategy - Strategy development: Organizing; Managing implementation; Leadership.

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