Strategic management : principles and practice /
Witcher, B.J,
Strategic management : principles and practice / Barry J. Witcher & Vinh Sum Chau. - Australia : Cengage Learning, 2010. - xix, 325 p. : col. ill. ; 25 cm.
Includes bibliographical references, glossary of terms and index.
What is strategy?: Overview of strategic management; Purpose - Determinants of strategy: Strategic objectives; The external environment; The internal environment - Strategy: Business-level strategy; Corporate-level strategy; Global-level strategy - Strategy development: Organizing; Managing implementation; Leadership.
9781844809936
Management--Study and teaching.
Strategic planning.
Leadership.
Strategic management : principles and practice / Barry J. Witcher & Vinh Sum Chau. - Australia : Cengage Learning, 2010. - xix, 325 p. : col. ill. ; 25 cm.
Includes bibliographical references, glossary of terms and index.
What is strategy?: Overview of strategic management; Purpose - Determinants of strategy: Strategic objectives; The external environment; The internal environment - Strategy: Business-level strategy; Corporate-level strategy; Global-level strategy - Strategy development: Organizing; Managing implementation; Leadership.
9781844809936
Management--Study and teaching.
Strategic planning.
Leadership.