Critical marketing : issues in contemporary marketing / edited by Mark Tadajewski, Douglas Brownlie.
Material type:
TextPublication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008Description: xi, 401 p. ; 25 cmISBN: 9780470511985 (pbk.) :; 0470511982 (pbk.) :; 9780470512005 (hbk.) :; 0470512008 (hbk.) :Subject(s): Marketing -- PhilosophyDDC classification: 658.8'001 Summary: The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8001 CRI (Browse shelf(Opens below)) | Available | 05916003 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)
The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.