Details for: Bite-sized marketing : realistic solutions for the overworked librarian / › University of West London Library catalogue

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Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

By: Dowd, Nancy, 1956-Contributor(s): Evangeliste, Mary | Silberman, Jonathan, 1982-Material type: Text

TextPublication details: London : Facet, 2010Description: xi, 140 p. ; 26 cmISBN: 9781856047043 (pbk.) :; 1856047040 (pbk.) :Subject(s): Libraries -- Marketing | Libraries -- Public relationsDDC classification: 021.7

Contents:

Word-of-mouth marketing - Bring your library to life with a story - How to market electronic resources - Public relations 101 - Outreach - Advocacy - The new marketing tools - Design - Branding - Marketing best practices.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	021.7 DOW (Browse shelf(Opens below))	Available		05933056

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Previous	020.9678 LIB Libraries for development : issues and prospects in Tanzania : papers presented at the Library for Development Conferences in Dar es Salaam and Morogoro, Tanzania /	020.973 RUB Foundations of library and information science /	021.2 LIB Libraries and society : role, responsibility and future in an age of change /	021.7 DOW Bite-sized marketing : realistic solutions for the overworked librarian /	021.7 MAT Marketing today's academic library : a bold new approach to communicating with students /	021.7 POT The library marketing toolkit /	021.8 POL The politics of libraries and librarianship : challenges and realities /	Next

Includes index.

Specialized.

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