A technique for producing ideas / James Webb Young.
Material type:
TextSeries: A McGraw-Hill advertising classicPublication details: New York ; London : McGraw-Hill, c2003Description: xvi, 48 p. ; 18 cmISBN: 0071410945Subject(s): Thought and thinking | Idea (Philosophy) | Advertising | BusinessDDC classification: 153.42
Contents:
Production credits: Foreword by William Bernbach.
How it started - The formula of experience - The Pareto theory - Training the mind - Combining old elements - Ideas are new combinations - The mental digestive process - "Constantly thinking about it" - The final stage - Some after-thoughts.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 153.42 YOU (Browse shelf(Opens below)) | Available | 05842921 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 153.42 YOU (Browse shelf(Opens below)) | Available | 0584293X | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 153.42 YOU (Browse shelf(Opens below)) | Available | 0584326X |
Total reservations: 0
Reprinted with a new foreword. Originally published: Chicago : Advertising Publications Inc., 1944.
Includes bibliographical references.
How it started - The formula of experience - The Pareto theory - Training the mind - Combining old elements - Ideas are new combinations - The mental digestive process - "Constantly thinking about it" - The final stage - Some after-thoughts.
Foreword by William Bernbach.
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