A technique for producing ideas /
Young, James Webb.
A technique for producing ideas / James Webb Young. - New York ; London : McGraw-Hill, c2003. - xvi, 48 p. ; 18 cm. - A McGraw-Hill advertising classic . - A McGraw-Hill advertising classic. .
Reprinted with a new foreword. Originally published: Chicago : Advertising Publications Inc., 1944.
Includes bibliographical references.
How it started - The formula of experience - The Pareto theory - Training the mind - Combining old elements - Ideas are new combinations - The mental digestive process - "Constantly thinking about it" - The final stage - Some after-thoughts.
Foreword by William Bernbach. Foreword by William Bernbach.
0071410945
GBA3Z9937 bnb
Thought and thinking.
Idea (Philosophy).
Advertising.
Business.
153.42
A technique for producing ideas / James Webb Young. - New York ; London : McGraw-Hill, c2003. - xvi, 48 p. ; 18 cm. - A McGraw-Hill advertising classic . - A McGraw-Hill advertising classic. .
Reprinted with a new foreword. Originally published: Chicago : Advertising Publications Inc., 1944.
Includes bibliographical references.
How it started - The formula of experience - The Pareto theory - Training the mind - Combining old elements - Ideas are new combinations - The mental digestive process - "Constantly thinking about it" - The final stage - Some after-thoughts.
Foreword by William Bernbach. Foreword by William Bernbach.
0071410945
GBA3Z9937 bnb
Thought and thinking.
Idea (Philosophy).
Advertising.
Business.
153.42