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Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran.

By: Parsons, ElizabethContributor(s): Maclaran, PaulineMaterial type: TextTextPublication details: Oxford : Routledge, 2011Description: 240 p. ; 25 cmISBN: 9780750687393 (pbk.) :; 0750687398 (pbk.) :Subject(s): Marketing | Consumer behaviorDDC classification: 658.8'02 Summary: Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 PAR (Browse shelf(Opens below)) Available 06244645
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 PAR (Browse shelf(Opens below)) Available 06250939
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 PAR (Browse shelf(Opens below)) Available 06250947
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 PAR (Browse shelf(Opens below)) Available 06216781
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.802 PAR (Browse shelf(Opens below)) Available 05853834
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Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.

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