Contemporary issues in marketing and consumer behaviour /
Parsons, Elizabeth.
Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran. - Oxford : Routledge, 2011. - 240 p. ; 25 cm.
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
Specialized.
9780750687393 (pbk.) : £29.99 0750687398 (pbk.) : £29.99
Marketing.
Consumer behavior.
658.8'02
Contemporary issues in marketing and consumer behaviour / by Elizabeth Parsons, Pauline Maclaran. - Oxford : Routledge, 2011. - 240 p. ; 25 cm.
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
Specialized.
9780750687393 (pbk.) : £29.99 0750687398 (pbk.) : £29.99
Marketing.
Consumer behavior.
658.8'02