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Media theories and approaches : a global perspective / Mark Balnaves, Brian Shoesmith, Stephanie Donald.

By: Balnaves, MarkContributor(s): Shoesmith, Brian | Donald, StephanieMaterial type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2008Edition: Illustrated edDescription: xx, 339 p. : ill. ; 25 cmISBN: 9780230551626 (pbk.) :; 0230551629 (pbk.) :Subject(s): Mass media -- Study and teaching | Media studies | Media StudiesDDC classification: 302.23
Contents:
Part I: Convergences Introduction Technologizing the world A global view Part II: Theories Classics in media and effects Classics in media and ideology Part III: Content, audiences and effects Classics in reasoning about information and its ownership Media audiences and the new media economics Information warfare Transforming cultures Brand China and Bollywood India Part IV: Structures and organization Governance and digital identities Interactive media and new Media economics Games Media research Conclusion.
Summary: Offers an introduction to various theories and approaches that make up media studies. This book includes chapters on developing Asian countries. Truly global and cutting-edge, this is the resource for all students studying media in today's world. A truly accessible but critical text.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 BAL (Browse shelf(Opens below)) Available 06269273
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 BAL (Browse shelf(Opens below)) Available 05853680
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 BAL (Browse shelf(Opens below)) Available 05853699
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 302.23 BAL (Browse shelf(Opens below)) Available 05853702
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Includes glossary of terms, bibliography (p.311-333) and index.

Part I: Convergences Introduction Technologizing the world A global view Part II: Theories Classics in media and effects Classics in media and ideology Part III: Content, audiences and effects Classics in reasoning about information and its ownership Media audiences and the new media economics Information warfare Transforming cultures Brand China and Bollywood India Part IV: Structures and organization Governance and digital identities Interactive media and new Media economics Games Media research Conclusion.

Offers an introduction to various theories and approaches that make up media studies. This book includes chapters on developing Asian countries. Truly global and cutting-edge, this is the resource for all students studying media in today's world. A truly accessible but critical text.

Undergraduate

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