Media theories and approaches : a global perspective /
Balnaves, Mark.
Media theories and approaches : a global perspective / Mark Balnaves, Brian Shoesmith, Stephanie Donald. - Illustrated ed. - Basingstoke : Palgrave Macmillan, 2008. - xx, 339 p. : ill. ; 25 cm.
Includes glossary of terms, bibliography (p.311-333) and index.
Part I: Convergences Introduction Technologizing the world A global view Part II: Theories Classics in media and effects Classics in media and ideology Part III: Content, audiences and effects Classics in reasoning about information and its ownership Media audiences and the new media economics Information warfare Transforming cultures Brand China and Bollywood India Part IV: Structures and organization Governance and digital identities Interactive media and new Media economics Games Media research Conclusion.
Offers an introduction to various theories and approaches that make up media studies. This book includes chapters on developing Asian countries. Truly global and cutting-edge, this is the resource for all students studying media in today's world. A truly accessible but critical text.
Undergraduate
9780230551626 (pbk.) : £19.99 0230551629 (pbk.) : £19.99
Mass media--Study and teaching.
Media studies.
Media Studies.
302.23
Media theories and approaches : a global perspective / Mark Balnaves, Brian Shoesmith, Stephanie Donald. - Illustrated ed. - Basingstoke : Palgrave Macmillan, 2008. - xx, 339 p. : ill. ; 25 cm.
Includes glossary of terms, bibliography (p.311-333) and index.
Part I: Convergences Introduction Technologizing the world A global view Part II: Theories Classics in media and effects Classics in media and ideology Part III: Content, audiences and effects Classics in reasoning about information and its ownership Media audiences and the new media economics Information warfare Transforming cultures Brand China and Bollywood India Part IV: Structures and organization Governance and digital identities Interactive media and new Media economics Games Media research Conclusion.
Offers an introduction to various theories and approaches that make up media studies. This book includes chapters on developing Asian countries. Truly global and cutting-edge, this is the resource for all students studying media in today's world. A truly accessible but critical text.
Undergraduate
9780230551626 (pbk.) : £19.99 0230551629 (pbk.) : £19.99
Mass media--Study and teaching.
Media studies.
Media Studies.
302.23