How to manage your global reputation : a guide to the dynamics of international public relations / by Michael Morley.
Material type:
TextPublication details: Basingstoke : Palgrave, 2002Edition: [Rev. and updated ed.]Description: xii, 228 p. : illISBN: 9780230512191 (ebook)Subject(s): Public relations | Public relations -- Case studies | International business enterprises -- Public relations | Business and Management | Business strategy | Management & management techniques | Public relations | International businessGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780333987773Summary: Explaining how business globalisation has changed the practice of public relations, Morley provides a comprehensive overview of how to protect and promote your corporate reputation. He also looks at the PR practice of 100 international companies. This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
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Electronic publication | Electronic publication | Available |
Previous ed.: 1998.
Includes index.
Explaining how business globalisation has changed the practice of public relations, Morley provides a comprehensive overview of how to protect and promote your corporate reputation. He also looks at the PR practice of 100 international companies. This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
Also available in printed form ISBN 9780333987773
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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