MARC details
| 000 -LEADER |
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| fixed length control field |
02258nam a2200493 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
586431 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230217163845.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
011204s2002 enka fs 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230512191 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(StDuBDS)AH12710785 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| -- |
UkPrAHLS |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJC |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSP |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJK |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJM |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSP |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJK |
| Source |
thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morley, Michael. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to manage your global reputation : |
| Remainder of title |
a guide to the dynamics of international public relations / |
| Statement of responsibility, etc. |
by Michael Morley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[Rev. and updated ed.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Basingstoke : |
| Name of publisher, distributor, etc. |
Palgrave, |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 228 p. : |
| Other physical details |
ill. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Detailed date of publication |
20020529 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1998. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Explaining how business globalisation has changed the practice of public relations, Morley provides a comprehensive overview of how to protect and promote your corporate reputation. He also looks at the PR practice of 100 international companies. |
| Expansion of summary note |
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in printed form ISBN 9780333987773 |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Agency responsible for reproduction |
Askews and Holts. |
| Note about reproduction |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Public relations. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business strategy |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management & management techniques |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business |
| Source of heading or term |
thema |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Source of term |
lcsh |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780230512191">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780230512191</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |
| Source of classification or shelving scheme |
Dewey Decimal Classification |