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The brand book / Wally Olins.

By: Olins, WallyMaterial type: TextTextPublication details: London : Thames & Hudson, 2008Description: 112 p. : ill. (chiefly col.), ports. (some col.) ; 23 cmISBN: 9780500514085 (hbk.) :; 0500514089 (hbk.) :Subject(s): Branding (Marketing) | Brand name products -- ManagementDDC classification: 658.8'27
Contents:
Part one: What branding is about Part two: Making brands work Part three: belief in branding.
Summary: Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Reference book Reference book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 OLI (Browse shelf(Opens below)) Not for loan 06171826
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 OLI (Browse shelf(Opens below)) Available 06112757
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 OLI (Browse shelf(Opens below)) Available 06112323
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 OLI (Browse shelf(Opens below)) Available 05413613
Total reservations: 0

Includes index.

Part one: What branding is about Part two: Making brands work Part three: belief in branding.

Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.

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