The brand book / (Record no. 25154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01100nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 578182 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210719154431.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080128s2008 enkac e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500514085 (hbk.) : |
| Terms of availability | £9.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0500514089 (hbk.) : |
| Terms of availability | £9.95 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()0500514089 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | UK-LoTVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8'27 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Olins, Wally. |
| 245 14 - TITLE STATEMENT | |
| Title | The brand book / |
| Statement of responsibility, etc. | Wally Olins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 112 p. : |
| Other physical details | ill. (chiefly col.), ports. (some col.) ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one: What branding is about Part two: Making brands work Part three: belief in branding. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 13/08/2015 | 658.827 OLI | 06171826 | 25/02/2020 | 60.00 | 19/07/2021 | Reference book | |||||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 02/09/2008 | 658.827 OLI | 05413613 | 18/03/2023 | 60.00 | 19/07/2021 | Book | |||||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 23/09/2014 | 2 | 658.827 OLI | 06112323 | 05/12/2023 | 60.00 | 19/07/2021 | Book | 6 | 29/09/2023 | ||||
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 25/09/2014 | 658.827 OLI | 06112757 | 09/08/2018 | 60.00 | 19/07/2021 | Book |