Strategic management of e-business / Stephen Chen.
Material type:
TextPublication details: Chichester : John Wiley, c2005Edition: 2nd editionDescription: 1 online resource (xvi, 366 p.) : illISBN: 9780470870747 (ebook) :Subject(s): Electronic commerce -- Management | Strategic planning | Business and Management | E-commerce: business aspects | Management decision makingAdditional physical formats: Print version :: No titleOnline access: Click here to access online Summary: Stephen Chen's textbook helps students develop the knowledge and skills required take part in the formulation and implementation of strategies for businesses competing in electronic markets. E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
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Electronic publication | Electronic publication | Available |
Previous ed.: 2001.
Includes bibliographical references and index.
Stephen Chen's textbook helps students develop the knowledge and skills required take part in the formulation and implementation of strategies for businesses competing in electronic markets. E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
Description based on print version record.
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