Strategic management of e-business /
Chen, Stephen, PhD.
Strategic management of e-business / Stephen Chen. - 2nd edition. - Chichester : John Wiley, c2005. - 1 online resource (xvi, 366 p.) : ill.
Previous ed.: 2001.
Includes bibliographical references and index.
Stephen Chen's textbook helps students develop the knowledge and skills required take part in the formulation and implementation of strategies for businesses competing in electronic markets. E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
9780470870747 (ebook) : No price
Electronic commerce--Management.
Strategic planning.
Business and Management.
E-commerce: business aspects
Management decision making
Strategic management of e-business / Stephen Chen. - 2nd edition. - Chichester : John Wiley, c2005. - 1 online resource (xvi, 366 p.) : ill.
Previous ed.: 2001.
Includes bibliographical references and index.
Stephen Chen's textbook helps students develop the knowledge and skills required take part in the formulation and implementation of strategies for businesses competing in electronic markets. E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
9780470870747 (ebook) : No price
Electronic commerce--Management.
Strategic planning.
Business and Management.
E-commerce: business aspects
Management decision making