Tourism SMEs, service quality and destination competitiveness / edited by Eleri Jones and Claire Haven-Tang.
Material type:
TextPublication details: Wallingford : CABI, c2005Description: xxv, 366 p. : ill., mapISBN: 9780851990118Subject(s): Tourism -- Economic aspects | Small business | Travel and Tourism | Industry & industrial studies | Travel guides: business travelGenre/Form: Also available in printed form ISBN 9780851990118Summary: This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791 TOU (Browse shelf(Opens below)) | Available | 05299950 |
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Includes bibliographical references and index.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Also available in printed form ISBN 9780851990118
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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