Tourism SMEs, service quality and destination competitiveness /
Tourism SMEs, service quality and destination competitiveness /
edited by Eleri Jones and Claire Haven-Tang.
- Wallingford : CABI, c2005.
- xxv, 366 p. : ill., map
Includes bibliographical references and index.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780851990118
Tourism--Economic aspects.
Small business.
Travel and Tourism.
Industry & industrial studies
Travel guides: business travel
Includes bibliographical references and index.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780851990118
Tourism--Economic aspects.
Small business.
Travel and Tourism.
Industry & industrial studies
Travel guides: business travel